4 Reasons Why Your Business Needs a CRM system

27th April 2018

Customer Relationship Management (CRM) is a process which helps to manage and optimise a business relationship with its customers. CRM systems such as Microsoft Dynamics 365 do this by tracking and analysing the interactions you have with your customers. Having a system that centralises key aspects of your business can help to simplify and secure your customer engagement.

Here is a selection of just a few of the many reasons why your business needs a CRM system:

Give a forward view of your business

CRM systems, such as Microsoft Dynamics 365, can give help to a ‘future view’ of your revenue streams by helping you identify trends and other leading indicators. This will enable a proactive approach to be taken to allow you to create new opportunities and convert leads more effectively.

Optimise sales process

Through Microsoft Dynamics 365, the sales leader at your company will have access to a sales reporting tool. This will enable them to see the activities of individual salespeople or teams and help to improve the effectiveness of the sales department by identifying issues such as people, calling activity or conversion rates.

Grow business through effective leads

In order to grow any business, this falls on much more than just the sales department, it is a collection of activities across multiple channels which come together to create a lead or opportunity. Businesses can use a CRM to acquire leads from your website, email campaign, seminars, conferences or exhibitions which your salespeople can then act upon. Microsoft Dynamics 365 opens up and identifies more cross-selling opportunities, identify new markets or product or improve calling efficiency.

Customer Intimacy

Customer intimacy involves a business tailoring its products, services and even communication channels to fit different customers, businesses or industries. For many small and medium enterprises, this can help them compete in a crowded and competitive landscape which larger companies can find difficult to duplicate to the same scale.

ixRM provides bespoke Microsoft Dynamics 365 solutions to local businesses across Yorkshire. If you’d like more information about how your business can benefit from a CRM system, call us today on 0113 415 1615.

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