Maximise your digital marketing with CRM
10th April 2020
In a world that is constantly advancing, it’s important to make sure you’re maximising your digital marketing efforts. It’s hard to argue with the statistics when it comes to how much can be gained through effective digital marketing. Whether it’s a new service, offers or engaging with your customers, we’re going to take a look at a few simple things that can help elevate your digital marketing to the next level.
Set clear marketing objectives.
This may seem obvious but it’s something that often gets overlooked when it comes to digital marketing. Particularly if you’re overhauling your strategy, it’s worth going back to basics which includes working to SMART (specific, measurable, achievable, relevant and time-bound) objectives.
Is your objective raising the number of followers on your social media? Increasing your conversion percentage? This planning stage is a good opportunity to evaluate your brand tone of voice and guidelines. Are they consistent across your platforms or is this something that needs to be looked at?
It’s important to continually analyse whether you’re meeting your objectives and goals. The expression, ‘there’s no point watering dead flowers’ applies to your digital marketing, too. If you can see something isn’t working and not helping you meet your goals, change it up! This way, you will also be able to set appropriate objectives for your next campaigns.
Don’t be scared of social media.
With 3.8 billions users worldwide, social media is almost unavoidable in the modern digital world. However, it’s important to make sure you’re doing social media well. Effective social media can be a fantastic way of driving traffic to your website and engaging with your customers.
Going back to setting objectives, you might find you have different goals for different platforms. This is when it’s critical to make sure your brand tone of voice is crystal clear; you need to make sure you’re instantly recognisable no matter what platform you’re posting on.
Encourage others to share your company news, stories and blogs on their personal platforms. Imagine the reach you could achieve. Not only this, active social media profiles are an instant way to engage with your customers in real time.
Turn your website traffic into customers.
We put a lot of time, effort and money making sure our website reflects everything we stand for. Therefore, it’s worth finding the best way possible to turn our website visitors in to legitimate customers.
Programmes like Google Analytics can help you identify successful areas of your website and areas that might need some additional time spent on them. You can also use these analytics to create targeted email marketing down the line. For a list of e-marketing blunders to avoid, have a look at our previous blog.
Particularly for those experiencing quieter times at the moment, investing in your digital marketing is a smart way of thinking ahead for when things are back to normal. How can you improve your digital offering? Do your channels need a spruce up? How can you improve your SEO? Watch how your business grows when you marry your high quality business with high quality digital marketing.