New Microsoft Dynamics 365 for Marketing

23rd April 2018

Microsoft has recently released a new marketing automation app for Dynamics 365. Dynamics 365 for Marketing will help to digitally transform the corporate landscape and enable organisations throughout the UK to work more efficiently.

Dynamics 365 for Marketing integrates seamlessly with Dynamics 365 for Sales. Here are just a few of the benefits and capabilities that the recently-released Dynamics 365 for Marketing app will have for local businesses:

Create and nurture leads

Microsoft Dynamics 365 for Marketing was developed to help companies create and nurture leads from various platforms, including email marketing, website landing pages and phone calls. In short, your organisation will be better able to attract prospects and convert leads from these platforms with Dynamics 365 for Marketing. You can additionally personalise your customers’ and prospects’ user experience with the easy to use configurable templates and designer tools. LinkedIn integration allows leads generated through LinkedIn to be passed directly into Dynamics 365.

Align sales and marketing

Your business can further benefit from the new app as it brings together the marketing and sales activity of your employees to help them work in harmony with one another. You can easily view many pieces of information about your contacts, leads and customers in one place to gain better insight into your market. The process of moving your prospects through the marketing sales funnel will be more efficient with the use of automated workflows and lead-scoring rules that allow you to prioritise your hottest leads.

Event management

Dynamics 365 for Marketing also includes easy to use functionality for event management with the ability for all information about your event to be stored centrally and accessed by the whole team. This can be integrated into your general marketing activity through email and customer journeys to spread the word to your prospective attendees. You can then generate an online event portal for attendees to use for registration and to find the information they need about the event. Easy to create surveys allow you to generate follow-ups after events or gather actionable feedback from customers to help you grow relationships with a deeper understanding of customer needs.

Microsoft Dynamics 365 continues to transform how companies manage their marketing, sales and many other aspects of their business.

ixRM is a Microsoft partner that provides Dynamics 365 services to organisations in the local area. If you would like more information on how a CRM system like Dynamics 365 can help you and your company, please feel free to get in touch today by calling 0113 415 1615.

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