It is extremely important that SMEs work as efficiently as possible in order to grow to their full potential. Whilst a CRM system may not be at the top of most business owner’s list of priorities it should definitely be a key point of investment.
A recent study has found that 65% of businesses adopt a CRM system in their first 5 years, whilst 53% of top performing companies continue to invest in their CRM after this period as they attribute a large amount of their businesses success down to the system.
SMEs should consider investing in a CRM system as it has both short and long-term benefits that can help a business in a number of ways, here are just a few:
1. Keep track of your data
A businesses intelligence is incredibly valuable no matter how big the company is. Microsoft Dynamics 365 allows every business to have access to the same data analytics tools, such as PowerBI. Dynamics 365 uniquely brings together different data sources to generate new business insights including reports for sales or finances which can save lots of time which otherwise would be spent on tedious research.
2. It supports your entire business
Microsoft Dynamics 365 can be used to make almost every department of your business work more efficiently. The sales and marketing departments get a clear benefit as the CRM systems help businesses to manage the quality of their leads and can track through the opportunity stages to a won or lost sale. Microsoft Dynamics 365 bridges the gap between sales and marketing.
3. Dynamics 365 integrates with your current applications
Sometimes the existing software that a company uses can be an obstacle for new platforms, but Microsoft Dynamics 365 is one of the most flexible solutions available to integrate with other systems. There are several methods that can be used to create integration, the simplest being the use of Microsoft Flow which allows drag and drop integration and is embedded in version 9.0 which was released earlier this year.
ixRM is a Leeds-based company that offers a range of bespoke Microsoft Dynamics 365 services and solutions to businesses across Yorkshire. If you’d like more information, get in touch with a member of our team today on 0113 415 1615.